Everybody wants free money, so it's no surprise that 83% of consumers look for rebates when they shop, according to Parago Research.
A well-designed and properly-promoted rebate program could be just the right “sweetener” to get a customer to buy your product, or to choose your product over a competing one. Nearly as important as the right incentive is the right tool for getting the reward into your customer’s hands.
That’s where Parks Productions’ branded, customized rebate check program comes in.
Why Rebate Checks?
"We have been receiving some complaints about rebate cards. Some consumers wait awhile before using the card only to find that it has expired; others are surprised to find that they've racked up fees because they haven't used the cards soon enough.”
Michelle Jun staff attorney with Consumers Union,
the publisher of Consumer Reports
An increasing number of stores and manufacturers are opting to issue prepaid debit cards instead of checks to fulfill their rebates, and some consumers aren't happy about it 1.
Consumers rightfully complain that these rebate cards come with a range of terms, expiration dates, fees and steps to take if a rebate card is stolen. Some of these fees and inconveniences can include:
- Account Maintenance Fees
- Over Limit Fees
- Card Expiration Fees
- Card Replacement Fees
- Escheatment Fees
- International Transaction Fees
- Phone and Internet Fees
- Split Transactions
- No ATM Use
- A 20% Tip Addition
- A “No Pay at the Pump” option
Adding to the confusion is that rebate cards resemble gift cards, which are governed by state laws and were affected by a provision of the Credit CARD Act of 2009 that prohibits them from expiring before five years or levying fees for one year. But unlike gift cards, rebate cards don't carry these same protections.
Given this confusion and all of the customer fees and inconveniences, Parks Productions strongly recommends the use of branded, customized rebate checks when fulfilling a rebate submission.
A rebate is a company’s way of saying “Thank You” to its customers. The last thing a company should want is to turn a “Thank You” into a “Thanks for Nothing.”
A branded rebate check allows your customer to enjoy the true freedom of spending their rewards anywhere they want — whenever they want — without any of the hassles or penalties associated with the rebate cards.
Parks Productions offers a complete, turnkey solution for your rebate offering. For over 10 years, we’ve been helping our Fortune 100 client partners “move” product and delight customers via our rebate check process. Last year alone, we processed and fulfilled over $25 million in rebate checks for various industries and government agencies.
As part of our comprehensive service, we handle everything from rebate forms and check production, distribution and processing to bank reconciliation.
The checks will be customized with your business logo, authorized signature, a “Thank You” message or any additional information specific to the rebate. Sales flyers or other information can be inserted with the checks.
We can also set up a secure rebate tracker website or mobile app to allow your customers to check their rebate status.
Best of all, our experience in administering these rebate programs will allow you to quickly transition your current rebate system.
Finally, our branded rebate check program can save your company a lot of money on the award redemption process, all while increasing the satisfaction of your valued customers.
A branded, customized rebate check is still the best way to say “Thank You” to your customers. And that’s where we at Parks Productions can help.
1 “Prepaid Cards Replace Checks as Rebate Payment of Choice.” Erica Sandberg, creditcard.com