What We Do


Loyalty and Incentive Campaigns

 

Parks’ incentive and loyalty programs produce dramatic results.

We offer custom-designed programs and turnkey services — from concept to fulfillment. Whether you need to motivate front-line sales professionals to sell your product, or energize customers to ask for it by name, we can craft just the right program for you.

• Customer Award Points/Loyalty Campaigns

• Sales Representative Incentives

• Dealer/Store Incentives

• Employee Productivity Incentives

• Consumer Purchase Incentives

• Online Sweepstakes/Contests


Event Marketing

 

We offer expertise and experience in all aspects of event marketing. Whether it’s a year-long branded mobile tour, a week-long conference or a one-day in-store event, Parks will provide all of the support you need to generate a buzz for your brand.

• Business Meetings and Seminars

• Trade Show Management and Exhibiting

• Ride and Drive and Product Demonstration Events

• On-Site/In-Store Events

• Branded Mobile Tours


Advertising and Media Planning

 

Our expert media planning and evaluation professionals ensure that you reach the right audience at just the right time. From long-term brand-building campaigns to one-time targeted promotions, our talented and award-winning staff will create the perfect message to hit the mark.

• Branding Campaigns/Product Launches

• Integrated, Multi-Media Campaigns

• Display, Banner, Social and SEO Campaigns

• Adwords Campaigns

• Mobile and In-App Advertising


Web Design

 

Our team of talented system specialists apply decades of experience in the design and application of information technology to support a wide variety of your interactive marketing needs. And Parks’ versatile graphics professionals can design any type of project, from a simple website to an engaging, interactive online gaming competition.

• Corporate Websites/Campaign Microsites

• Secure Ordering and E-Commerce Sites

• Gaming Sites

• Customer Contests and Sweepstakes

• Rebate Redemption/Tracking


Mobile and Video Campaigns

 

Mobile and video campaigns, social media engagement, customer evangelism and other “consumer-to-consumer” techniques all work because they inspire people to recommend your product or service. Properly executed, it is an incredibly effective weapon in your marketing arsenal.

• Viral Video Campaigns

• Social Media Sweepstakes and Contests

• Custom Mobile Apps

• Mobile Coupon and Discounting Campaigns

• Mobile Sweepstakes and Contests


Training

 

Parks can educate your employees with inventive, interactive training programs that get them involved and engaged. Our approach to instructional design begins with the belief that training can be interesting, educational and mutually beneficial. We will work with you to create impactful content, and devise the most effective methods for delivering it.

• Seminars/Workshops/Webinars

• Self-Study Computer-Based

• Online Interactive Training

• Personalized/Interactive On-Site Training

• Sales “Best Practices” Seminar


Entertainment, Event & Sport Sponsorship

 

We specialize in complete, strategic planning to leverage entertainment properties to achieve your marketing objectives. This strategic expertise, combined with our experience in activation and direct industry access, allows us to align your brands with just the right property, and leverage your investment for a maximum return.

• Entertainment Promotions

• Branded Content

• “Pop Up” Events

• Concerts/Live Events

• Talent/Celebrity Endorsements

• Influencer Marketing